Sunday, February 26, 2017

Morris Air - September 1993

Morris Air was too successful for its own good. Southwest, sensing a chance to gain a foothold in Salt Lake City and the western United States, bought Morris just months after this timetable was published.

Compliments of Southwest, at the bottom of this post are photos of Morris Air planes prior to the acquisition and one with an interim livery. (To Southwest: if you want this timetable, just let me know and I'll mail it to you for your archives.)

Saturday, December 31, 2016

National Airlines - March, 1979

How does an airline publish a timetable without a route map? Well, National Airlines did in 1979. Even without the route map, this timetable is a good example of how to use a timetable to advertise. I didn't know that Houston was a focus city for National, so I included the schedules for that city. I searched the internet for a National route map to no avail. I'll keep looking.

Update: Here's a site that features some advertising from National and their final route map before they were acquired by PanAm.

This is as close to a route map as you'll get in this timetable:

Here are some other great advertisements:

This is a good commercial featuring National's expansion to Europe:

Monday, November 21, 2016

America West Airlines - February, 1989

America West was a terrific airline. I can remember them advertising their hubs in Las Vegas and Phoenix as "Superhub." I flew them many times to Las Vegas. America West bought US Airways and took the latter's name in 2005.

America West did fly to Nagoya, Japan for a short time. The routing was JFK-PHX-HNL-NGO. After the company declared bankruptcy, the HNL and Nagoya routes were sold to Northwest. The four 747s that were acquired from KLM were parked in LAS and were not used again until they were utilized to transport troops during the Gulf War. Here's a commercial touting their service to Japan:

Monday, June 13, 2016

Delta Air Lines - March, 1971

This is a great Delta timetable solely because of the 747 ad. I scanned the Atlanta schedule that shows a few 747 routes listed in red. The 747 would last until 1977 when Delta returned them to Boeing. Shortly thereafter, Delta won the authority to serve London and had to lease a L-1011 from TWA to begin the route.

Saturday, May 7, 2016

Florida Express - July, 1985

Florida Express was a low-fare jet airline based in Orlando that served points in Florida, the Midwest, and the mid-Atlantic states. The airline began operations in January 1984 with a fleet of BAC 1-11s. In order to increase their presence in the Florida market, Braniff [II] bought the Orlando-based Florida Express in 1988, bringing the return of some of the same BAC 1-11s that had flown with the original Braniff two decades earlier. Initially, it operated as Braniff Express before being eventually integrated into the carrier. In 1988 Braniff moved its headquarters from Dallas, Texas to Orlando, Florida.

The four pictures below show how Florida Express morphed into Braniff.

Sunday, March 20, 2016

Reno Air - October, 1996

Reno Air was bought by American in 1999 and ultimately dismantled.  American did the same thing to AirCal, then later to TWA.

Reno also had connecting service with American Eagle at Los Angeles.

Saturday, October 3, 2015

Air Florida - April, 1981

Not much to this Air Florida timetable. A cover illustration, route map, and schedules. I'd love to know why, of all cities, Air Florida served Toledo nonstop from Tampa.